In our opinion...
Sales tools exist to help you put your ideas out into the world. Yes, the goal of sales is to convert prospects into buying customers, but the materials used to achieve this end can have a far more meaningful purpose.
Imagine that you've just been emailed some sales materials from a random company. It's a cold pitch, and they've attached some sort of PDF or download. You're feeling generous, so you choose to engage (this time).
Immediately upon interacting with this sales tool, you're judging it: the design, the color scheme, if the font is legible, if the first paragraph convinces you to read more. All of these things are racing through your mind in the first few seconds.
Now, let's say this product actually interests you. You have the problem they're talking about, come to think of it. So you read on, searching all the while to see if this company has the solution you've been looking for.
But, the more you read on, the more frustrated you become, because you just can't figure out what the hell it is that these guys do. You still don't understand how they can help you, and now they've wasted your time. How likely would you be to give them a second, or even a third chance, to explain their value to you?
This is why your sales materials are so important, and why you should consider hiring a professional to help you create them. Oftentimes, even if you've gotten permission to contact a prospect, you're only going to get so far if the material itself isn't clear, concise, and compelling.
That's where we come in.
"Working with Amber and John was a true delight! They are focused and professional. On time - with heart and spirit in the right place. Understanding a project like Bies Diet and turning our website into 'a blooming flower with lots of intriguing info' takes a good portion of talent. They have it!"
- Karsten Bie Jensen, Co-Founder of Bies Diet