Crixeo: Kim Chestney Interview


Intuition is Key to Innovation in Creative Business

In 2017 roughly 3.5 million people in the United States were employed in the Creative Industries by over 674,000 businesses, ranging from museums and symphonies to design and advertising firms — and this is an extremely conservative approach to documenting those currently employed in creative fields. In contrast, the political and economic juggernaut Walmart employed only 2.3 million people globally in that same year. Still, why should we care about the Creative Industries at all? Because as we move from the information age into an age of imagination, creative businesses and artist entrepreneurs may become the driving force behind an automated and mostly digital economy. And the key to harnessing this power comes down to our intuition.

At least that’s how Kim Chestney, the founding director of Pittsburgh’s CREATE! Festival and recent addition to the advisory council of Americans for the Arts, sees it. And through her book, The Psychic Workshop, she argues that we can “either learn to use our intuition to create new, powerful and world-changing work, or get left behind by the people who do.” Of course, she’s not the first to list intuition as essential for both the arts and sciences. Einstein himself declared that “the only real valuable thing is intuition.” And Steve Jobs encouraged recent generations to “Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” In fact, Jobs was a champion for the intuitive nature of creativity in terms of societal and technological advancement, producing the golden years of Apple through his visionary lens.