#DeleteFacebook to Begin the Purge of Surveillance Capitalism
As the story goes, the political data firm Cambridge Analytica was able to conduct “unprecedented data harvesting” through the use of Facebook and a third party’s personality quiz. The survey in question was deployed by a British research company called GSR for academic purposes in line with Facebook’s terms of service, yet the data was later acquired by Cambridge Analytica and stored on their servers. In the end, it was said to have affected more than 51.3 million Facebook users.
Keep in mind that Cambridge Analytica already has a treasure trove of data on almost every American citizen. Through their extensive personality profiles, the company offers politicians the service of “psychographic targeting” based on personality types. It’s a business model called “surveillance capitalism,” in which the goal of the company is to collect, share and exploit user data. Of course, you might be asking, if that’s the case, why doesn’t Facebook have a safeguard in place to protect users from this kind of data poaching, or to maintain their users’ privacy? Why aren’t they trying to stop the Cambridge Analyticas of the world?
The short answer: it’d be bad for business. Facebook is ultimately playing the same game as Cambridge Analytica, and CEO Mark Zuckerberg is a surveillance capitalist. As for you? When you’re playing in his world, you have no privacy.