"X" Marks the Customer
Six customer journey mapping best practices
If accountability for improving your organization’s customer experience (CX) falls on your shoulders, you know the challenges firsthand. In a recent study by the CMO Council, only 16% of marketers say they feel their organization is delivering on brand promises. Meanwhile, only five percent believe they have mastered the ability to predict the customer journey and truly understand which of their CX initiatives are deriving value. Read more at OpinionLab.com.