Always Be Connecting: 5 Personalities to Prospect
Below, we’ve outlined five distinct prospects you might interact with on any given day, along with a quick guide to speaking their language:
1. The Commander
Voted most likely to wear black turtlenecks. Not here to make friends. They have a vision, and they’re in it to win it.
Mindset: Fortune favors the bold.
How to Relate:
- Exude confidence. They can smell weakness or uncertainty.
- Prepare an efficient pitch. (Seriously, cut it down by 30% before presenting.)
- Don’t be afraid to offer big ideas, as long as you have plenty of stats to back them up. (A Commander will take charge of a conversation, so be prepared for rapid fire questioning.)
- Leave the small talk at the office. Get right to the meat and potatoes.
Pay Special Attention To: Who’s their right hand person? Who do they trust? If you can also build a relationship with this person, they can be a serious resource and ally.
Use sales intelligence triggers to explore current initiatives and leadership moves to start understanding and building a relationship with your prospect before the first touch-point.