there’s no roadmap…Until you build one

As entrepreneurs and business owners, it's often difficult to explain who we are and why someone should purchase our offer, especially when embarking on a new business venture. The same difficulty arises when we have to make a pivot.

We know the gist of it, but we just can't seem to articulate our vision properly.

Words fall flat and the same sentiments get repeated again and again with no change in result.

It's frustrating to be so tongue-tied when trying to make a sale or gain respect, and it's even more of a challenge when you're traveling down this road alone. 

But that's where we come in. 

During Phase 1 of our process, we conduct a deep dive into your business, industry, competition, product, goals, and motivations. The result?


  • First-Time Business Owners

  • Pre-Development Startups

  • Solo Freelancers

  • Companies Ready For a Major Pivot

  • Business Owners Feeling Stagnant

  • Brands Looking to Increase Market Share

  • CEOs Desiring to Become Thought Leaders

  • Executives Wanting to Build a Personal Brand


  • Long-Form Mission Statement

  • Series of Refined Mission Statements

  • 10 Tagline Options

  • Long & Short Product Pitches

  • Important FAQ Answers

  • Strategies For Content

  • Character Profile

  • A Crisp PDF Containing Everything Listed Above

As a result of this Brand Identity session, you'll have the tools to create strong messaging, unique positioning, and more effective marketing, whether you decide to move forward with us or not as your copywriters. And all of this fabric from Phase 1 becomes a game changer during Phase 2, where we develop fresh website copy for your business to solve your biggest problem: effective communication. 

Phase One requires two weeks and costs $1200.
(Can be broken up into two payments of $600, one due at booking and the other upon completion.) 

After this process, if someone asks either "What do you do?" or "What does your business stand for?" you'll have clear cut answers ready to go, and the confidence that comes from knowing you'll be understood. 

Let's set up a call to discuss. 

-Amber & John 

P.S. Gold star for any clients who download The Brand Swatch to get a head start on this process.

Lastly, if you’re already set with brand identity and website content, you can move directly to Phase 3 for our à la carte offerings, including media kits, product guides, investor decks, content marketing, educational tools and more.