Posts in Edumacation
One Goal Every Business Has in Common? Validated Learning

If you don’t understand what your customers truly want, you’re dead in the water. So once again, we turn to Eric Ries and ‘The Lean Startup’ principles to give us some insight. In this post, we break down what validated learning means, and how it’s essential whether you’re a tech firm or an abstract creative.

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The Cheapest Way to Start Your Business? 
Test a Minimum Viable Product (MVP)

The principles outlined by Eric Ries in ‘The Lean Startup’ are legendary in Silicon Valley. But how can they be applied by an artist or freelancer? In this article, A.J. distills these complex principles down to their essentials, and shows how they can be applied to something as artistic as a fiction novel.

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Use Product Positioning to Distinguish Yourself in a Crowded Market

The importance of product positioning cannot be overlooked. It’s the cornerstone to effective marketing, whether you’re a large tech company or an artist selling handmade crafts. How you frame your product in relation to the market and the competition can determine your success in a saturated digital landscape.

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What Does It Really Mean to be Customer-Centric? A Lesson in Irrational Thinking

Customer-centric strategies and principles are great in theory, but they often overlook one major factor: your customer isn’t always rational. So sometimes, you need to also think irrationally to develop the proper strategy. Here, we’ve gathered advice from Seth Godin, Dan Ariely, Barry Schwartz and more on the subject.

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A Breakdown of Customer Segmentation For Non-Tech People

What is customer segmentation and why is it important? What are the different characteristics and types of customer segments? How do you find the data? What if you don't have a marketing budget? How do you build these segments and put them into action? Even if you don't speak tech, we've got some answers. 

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Achieving Product-Market Fit: A Crash Course for Creative Entrepreneurs

Which comes first, the product or the market? Are there different types of markets? How do you know when you've found one, or achieved product market fit? Then what? Does serendipity come into play? Product market fit is tricky, but it's the cornerstone of success in a shifting digital landscape. Here's our breakdown.

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Crossing the Chasm For Beginners: Let's Break It Down

Making the jump from your early adopters to your early majority mass market is nearly impossible. It's why most businesses fail. So the better you can understand what it means to "cross the chasm," the more prepared you'll be when it's time to make that leap. Here's our breakdown for beginners and non-tech people.

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Creative Diversity and the Long Tail: A Guide for Artist Entrepreneurs

The Pareto Principle, aka the 80/20 rule, is practically a law of nature, and it certainly applies to creatives, business owners, and artist entrepreneurs. By embracing Chris Anderson's long tail theory, you can learn to diversify your portfolio, create niche offerings, and still pursue your next (or first) hit.

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Working with Your Spouse: How We Got Started and How to Keep Going

After working together for almost 4 years, we have plenty of tips on running a small business with your partner, spouse, or significant other. And no, we didn't want to kill each other. Quite the opposite. With this life hack, you can develop a shared vision, a harmonious working relationship, and a strengthened bond.

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Beer Can Appreciation Day: Celebrate the Stories We Can All Drink To

Every year on January 24th, we celebrate National Beer Can Appreciation Day to mark the glorious occasion when, in 1935, Krueger Brewing partnered with the American Can Company. It got us thinking about some of our favorite craft brewing stories, including Mikkeller, Evil Twin, Dogfish Head, and Revolution. Cheers!

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