20 Writing Prompts For Your Business Blog When the Well Runs Dry
Compile a list of your evergreen pieces and put that next to a list of customer pain points. Where are the gaps? Do you have an evergreen piece to address each of these problems?
Turn to your customers, clients or fans on social media. Engage. Ask Questions. Conduct Surveys. Anything to probe for new problems, pain points, or questions about your business or industry.
Read a business book and tell your prospects how they can apply those principles to their business. Or do the same with a work of fiction. Are there any unexpected lessons that can be applied to your customer’s problem?
Get vulnerable. Most blogs only brag about the things they do well. How can you build trust with your customer by admitting a mistake you’ve made as a company? How can you show what you’ve learned, or how you’ve grown?
Find an industry completely unrelated to yours and figure out what principles or methodologies they use that can be applied by your business in a new and surprising way.
Read five of David Ogilvy’s ads featuring long-form copy, then try to emulate that style to describe your own product or service.
Who are your top 5 competitors? What can they do that you can’t? What can you do that they can’t?
What are you doing to combat the “race to the bottom?” In what areas do you refuse to settle?
If you had to describe your product or service in the same way you’d describe a person, how would you do it? What does that person look like? How old are they? What’s their voice like? Who’s their favorite band? How do they vote? What do they read? Where to they hang out? Be open to discoveries.
What does your portfolio say about you? Can you segment your portfolio into different groups? What does that tell you about your different customer segments? How can these discoveries perhaps translate into a new mission statement about who you serve?
What are your favorite things about your business? Your favorite things about your customers? Your employees? Your goals? Your industry?
Does the idea of being successful scare you? Why? What’s your definition of success? If a customer came back to your site in five years, what might they find?
What matters to you more than anything else in relation to your business? How is this reflected in the way you offer a product or service?
If you were to leave a will including 10 instructions for maintaining your business and why it’s important, what would those instructions be?
What would be the most helpful thing for your customer right now? If you feel that you’ve already covered this subject in the past, what have you learned since? How might you explain your solution in a completely different way?
What’s your customer’s worst case scenario? Paint a day-in-the-life, and don’t cut corners or leave anything out. It has to be more than just, My prospect can’t find a parking spot, and my app shows them available parking spots. How does your ideal customer’s problem build on itself, little by little, until one day they’re so fed up that they go searching for a solution like yours?
Why would your customer talk about you to friends and family? What makes you remarkable? (Read: worthy of remark) Why is your offer or idea worth sharing with others?
What makes your work fun? What’s the game you’re playing, and what are the rules you follow?
Google the most generic, saturated search term that someone would use to find your business. For example, for us it could be “boutique copywriting firm.” If you’re at the top, then hooray, you’re probably already a success. If you’re not even close to the top, look at the other suggested search phrases at the bottom of the page. Are there any less-saturated phrases that you may be able to capitalize on from an SEO standpoint?
And lastly, try this one for a bit of fun: A 400-year-old vampire awakens from a deep slumber. You have to explain to him what you do and its value to society (and him) to avoid becoming lunch. Go!