If you don’t understand what your customers truly want, you’re dead in the water. So once again, we turn to Eric Ries and ‘The Lean Startup’ principles to give us some insight. In this post, we break down what validated learning means, and how it’s essential whether you’re a tech firm or an abstract creative.
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The principles outlined by Eric Ries in ‘The Lean Startup’ are legendary in Silicon Valley. But how can they be applied by an artist or freelancer? In this article, A.J. distills these complex principles down to their essentials, and shows how they can be applied to something as artistic as a fiction novel.
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The importance of product positioning cannot be overlooked. It’s the cornerstone to effective marketing, whether you’re a large tech company or an artist selling handmade crafts. How you frame your product in relation to the market and the competition can determine your success in a saturated digital landscape.
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Customer-centric strategies and principles are great in theory, but they often overlook one major factor: your customer isn’t always rational. So sometimes, you need to also think irrationally to develop the proper strategy. Here, we’ve gathered advice from Seth Godin, Dan Ariely, Barry Schwartz and more on the subject.
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What is customer segmentation and why is it important? What are the different characteristics and types of customer segments? How do you find the data? What if you don't have a marketing budget? How do you build these segments and put them into action? Even if you don't speak tech, we've got some answers.
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Which comes first, the product or the market? Are there different types of markets? How do you know when you've found one, or achieved product market fit? Then what? Does serendipity come into play? Product market fit is tricky, but it's the cornerstone of success in a shifting digital landscape. Here's our breakdown.
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Making the jump from your early adopters to your early majority mass market is nearly impossible. It's why most businesses fail. So the better you can understand what it means to "cross the chasm," the more prepared you'll be when it's time to make that leap. Here's our breakdown for beginners and non-tech people.
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The Pareto Principle, aka the 80/20 rule, is practically a law of nature, and it certainly applies to creatives, business owners, and artist entrepreneurs. By embracing Chris Anderson's long tail theory, you can learn to diversify your portfolio, create niche offerings, and still pursue your next (or first) hit.
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Being an artist entrepreneur can be exhausting. But if you channel the chameleon, you can learn to monetize your creativity, achieve financial stability, and enjoy your creative and entrepreneurial pursuits. Here are tips on how to avoid self-sabotage, find balance, accept change, and embrace your emotional labor.
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After working together for almost 4 years, we have plenty of tips on running a small business with your partner, spouse, or significant other. And no, we didn't want to kill each other. Quite the opposite. With this life hack, you can develop a shared vision, a harmonious working relationship, and a strengthened bond.
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Every year on January 24th, we celebrate National Beer Can Appreciation Day to mark the glorious occasion when, in 1935, Krueger Brewing partnered with the American Can Company. It got us thinking about some of our favorite craft brewing stories, including Mikkeller, Evil Twin, Dogfish Head, and Revolution. Cheers!
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