12 Questions for Understanding Your Customer's Lifestyle


Understanding your customer’s lifestyle will help you build a strong customer profile, which in turn, helps you to develop stronger copy and messaging that leads to sales. To understand how this applies to your offer, specifically, we invite you to answer the following questions:


Question One


Where does your customer work? Are they self-employed, or do they work in an office as an employee or manager? How does this work affect their worldview and shape their day?


Question Two


How old is your customer? How does that affect what they do for fun or leisure? What are they looking for out of life at this moment in time?


Question Three


What’s their daily routine? Do they work from 9-5, or from 3-9? Are they weekend warriors, stay-at-home moms, or hustlers on the sales floor? When are they “on” vs “off?” Would your product change their routine, or make it easier to follow? How much free time do they have? 


Question Four


What does your customer find frustrating due to their lifestyle? Is it getting off-schedule or running late? Not being able to depend on a product or service? Having to rely on a band-aid for a problem when they really need stitches? In what ways might your product or service piss them off, or make them happier? 


Question Five


How does your customer communicate with others in their network? What jargon might they use? Do they have any inside jokes? What do they like to actually talk about vs. what they keep to themselves? Are they sarcastic, self-deprecating, humorous, authentic, factual, dry? For example, a standup comedian communicates in a very different way than an accountant, just as a butcher has different jokes among friends than a venture capitalist might. 


Question Six


What makes your customer suspicious or hesitant? Based on their lifestyle, what types of experiences or lessons might have shaped this impulse? How have these experiences defined them? 


Question Seven


What’s their family life like? Do they have 30+ cousins they see on a regular basis, or are they loners in a big city using social events to replicate a family-esque experience? How does this affect their stress levels? Priorities? Happiness? Networking? Do they rely on family and friends for product and service recommendations, or are they far more reliant on forums, independent reviews, or industry preferences? 


Question Eight


How does your customer view time? Is it extremely valuable to them, micro-managed to the second for optimal efficiency and productivity? Is it something they struggle to manage, period? Or is time more of a loose concept for them/ Something to be enjoyed rather than tracked? Is your customer regimented or spontaneous? 


Question Nine


What would your customer prefer to do with their time? Eat brunch? Sleep? Run? Go to restorative yoga? Visit the racetrack? Smoke pot? Go bowling? Enjoy a shopping spree? Hangout with friends? Climb a mountain? Grab a beer with a sibling? Tinker with an invention? Play with the kids? Take the dog to the beach? Surf? Swim? Make music? Find the love of their life? Read a book? Get their tarot cards read? Join a fight club? Take up archery? Travel to South Africa? What?


Question Ten


How does your customer use the internet? Are they active searchers out of curiosity? Mindless scrollers of feeds? Blog hunters? Pinterest addicts? Reddit users? Are they trolls? Political junkies? FCC Filing Ninjas? Research fiends? Do they only go to Facebook? Pornhub? Twitter? What do your customers have in common in this regard, if anything? 


Question Eleven


What else is your customer buying? Do these purchases relate to your offer? Where are they buying this stuff? Off of Amazon? In-person? At boutiques? The mall? Through Instagram? Are they opposed to any platforms? Are they “purists” in any regard? 


Question Twelve


How often do you foresee your customers using your product? Will it become a part of their daily lives? Would it be more of a weekly ritual, or a monthly check-in? Or, would this be a yearly review type relationship? Be honest: How often do you foresee this offer playing a role in your customer’s specific lifestyle? 

There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
— Sam Walton, Wal-Mart