Words by Sørensen
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Build Trust and Loyalty

 The most basic form of educational content would be How-To Guides and Help Docs, but we believe that educating your customers can be a far more meaningful pursuit if used to benefit the customer's worldview, lifestyle, and understanding of your product.   You already know what problem your product or service solves, but this type of content can educate your customers even more on that issue, and generate a far deeper understanding as to how your solution works. More than that, educational content can also relieve your teams of the time, energy, and bandwidth they're currently   expending on bringing your customers up to speed during the onboarding process.   In our experience, we've found that actionable educational materials can make for a far more effective customer experience. And finally, the right educational content can build trust, loyalty, and empathy - which are three of the rarest assets a company can have these days. Teach your customer, make them more informed, and they'll consider you a trusted resource moving forward. 

The most basic form of educational content would be How-To Guides and Help Docs, but we believe that educating your customers can be a far more meaningful pursuit if used to benefit the customer's worldview, lifestyle, and understanding of your product. 

You already know what problem your product or service solves, but this type of content can educate your customers even more on that issue, and generate a far deeper understanding as to how your solution works. More than that, educational content can also relieve your teams of the time, energy, and bandwidth they're currently expending on bringing your customers up to speed during the onboarding process. 

In our experience, we've found that actionable educational materials can make for a far more effective customer experience. And finally, the right educational content can build trust, loyalty, and empathy - which are three of the rarest assets a company can have these days. Teach your customer, make them more informed, and they'll consider you a trusted resource moving forward. 

Interested in education in general?

Interested in education in general?

Read Seth Godin's manifesto Stop Stealing Dreams.

Want to dig a little deeper?

Want to dig a little deeper?

Visit us in The Lab

See if the proof is in the pudding.

See if the proof is in the pudding.

Check out our Portfolio here.

Ready to educate your customers?

Ready to educate your customers?

Let's do this.

"Words by Sørensen are the best writers. They have mastered the art of storytelling, and sharing your thoughts & views in whatever you need them to compose. Their work ethic and integrity are outstanding and second to none! I would highly recommend them without any reservation. Trust me, you won't be disappointed!" 

- Julie Hightower, Host of A Better Day With Julie