The most basic form of educational content would be How-To Guides and Help Docs, but we believe that educating your customers can be a far more meaningful pursuit if used to benefit the customer's worldview, lifestyle, and understanding of your product.
You already know what problem your product or service solves, but this type of content can educate your customers even more on that issue, and generate a far deeper understanding as to how your solution works. More than that, educational content can also relieve your teams of the time, energy, and bandwidth they're currently expending on bringing your customers up to speed during the onboarding process.
In our experience, we've found that actionable educational materials can make for a far more effective customer experience. And finally, the right educational content can build trust, loyalty, and empathy - which are three of the rarest assets a company can have these days. Teach your customer, make them more informed, and they'll consider you a trusted resource moving forward.
Ready to educate your customers?
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