I AM NOT A BOT
Communicating value and building trust through a screen isn't easy, and it's even harder if you're starting a business for the first time. Good news though: you don't have to be a writer to present a sound idea and connect with like-minded people. Get ready to discover new language, build a strong offer, and craft a sales pitch that grabs attention. Within these pages you'll find business theories broken down for creatives, thought-provoking questions, inspiring stories, and strategic writing exercises with plenty of examples to follow.
The Curriculum INcludes:
What problem does your idea really solve?
If you've never heard of Clayton Christensen and the "milkshake example," it's a game-changer. This simple observation can help you identify great business ideas, define customer problems, find innovative solutions, and discover who your real competition is.
Creative Diversity and the Long Tail: A Guide for Artist Entrepreneurs
The Pareto Principle, aka the 80/20 rule, should be applied to the work of creatives and artist entrepreneurs. By embracing Chris Anderson's Long Tail theory, you can diversify your portfolio, create niche offerings, and still pursue your next (or first) hit.
The Cheapest Way to Start Your Business? Test a Minimum Viable Product (MVP)
The principles outlined by Eric Ries in The Lean Startup are legendary in Silicon Valley; yet how can they be applied by an artist or freelancer? We distill these complex principles down to their essentials, demonstrating how they can be applied to more creative projects.
Crossing the Chasm For Beginners: Let's Break It Down
Making the jump from your early adopters to your early majority mass market is nearly impossible. It's why most businesses fail. So the better you can understand what it means to "cross the chasm," the more prepared you'll be when it's time to make that leap.
A Quick Guide to Understanding Your Early Adopter
When most people talk about early adopters, it's within the framework of the technology adoption lifecycle. But even if you're outside of the tech world and offering a handcrafted product or service, you can still apply these principles.
Understanding Your Early Majority Customer: The Pragmatists In Pain
Once you've found your early adopters and worked out the kinks of your product, it's time to find your next potential customer segment: the early majority. Here we'll look at a few characteristics of this crucial market and pose questions you can ask repeatedly over time.
Achieving Product-Market Fit: A Crash Course for Creative Entrepreneurs
Which comes first, the product or the market? Are there different types of markets? How do you know when you've found one, or achieved product market fit? Then what? Does serendipity come into play? Product market fit is tricky, but it's the cornerstone of success in a shifting digital landscape.
A Breakdown of Customer Segmentation For Non-Tech People
What is customer segmentation and why is it important? What are the different characteristics and types of customer segments? How do you find the data? What if you don't have a marketing budget? How do you build these segments and put them into action?
Use Product Positioning to Distinguish Yourself in a Crowded Market
The importance of product positioning cannot be overlooked. It plays a major role in effective marketing, whether you’re a large tech company or an artist selling handmade crafts. How you frame your product in relation to the market and the competition can determine your success in a saturated digital landscape.