And we transform ideas into intellectual assets.
Through our custom content service known as Word Alchemy.
What is it?
A methodology for business writing that's been informed by The Experience Economy, The Lean Startup, creative writing, and years of experience in marketing, advertising, and educational content creation. You can learn more about how we think in the Lab.
Is Word Alchemy right for me?
If you need fresh content or want to improve your existing business content, chances are, we can help you; however, to get the most out of Word Alchemy, we recommend that you have answers to these questions going in.
At a Glance
Bios, eCourses, Blog Posts, Think Pieces, Branding, Website Content, Sales Tools, Press Releases, Product Descriptions, and more.
Who Are We?
JOHN & A.J. SØRENSEN
Samples from Our Portfolio
Meet Your Word Alchemists
(Wait, what's a Word Alchemist? We've got an answer for that.)
You'll probably talk with me first, since out of the two of us, I'm the "people person." It's a quality that has come in handy over my decade working in advertising and sales. I'm the editor in the family, but I'm also the guy responsible for anything shorter than a sentence or two. Think titles, headlines, taglines, brief blurbs and Twitter. That's my trade. In terms of craft, I'm a drummer, a fan of all things Steinbeck, and can make a mean frittata.
You'll probably only hear from me when we need to talk strategy or discuss a draft. Long-form content is my trade, and I tend to take the lead on educational content, as I have nearly a decade of experience covering a wide range of topics. My work has been published by The Chicago Reader, Centerstage, and Chicago Literati. I'm also a regular contributor to Crixeo Magazine and a graduate of Seth Godin's altMBA program (6). As for my craft, I'm a playwright & poet, and always looking for an excuse to make fried chicken.
Join Us in the Lab
Because, as we've been told, brilliant writing is brilliant thinking.